Oowee was launched in 2009 by Gabriel Hargett. They have the creative ability to transform leather and wood into useful and high-quality everyday objects, from bottle-openers to luggage tags. Every Oowee product is handcrafted using natural materials and sustainable business practices. In 2011, Oowee started working with the Autism Society of North Carolina to employ people with autism while providing them with an environment in which they can excel. The partnership is now central to the identity of the business because it has transformed the business from a company that produces high quality products into a company that supports the community and makes clients feel good about the products they purchase.