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I founded Packed with Purpose six years ago with the goal of creating a positive impact in the United States while making it easier for people to do good through their gift giving. Creating an impact is built into our mission and business model and is what makes our gifts stand out compared to any other gift basket. Core to our DNA is proactively partnering with our 140+ Impact Partners, over 50% of which are Diverse and Women Owned businesses, to amplify their missions and help them do more good.
Reflecting on the past year, I’m especially proud of two milestones. The first, after a rigorous vetting process and two-year journey, Packed with Purpose became officially certified as a B Corporation in February, joining a community of companies using business as a force for good.
And in September, we launched PwP Treats, a selection of artisanal confections in partnership with A Safe Haven Foundation (ASHF), a Chicago nonprofit restoring hope and opportunity to veterans and individuals experiencing homelessness. The partnership with ASHF is the culmination of a year-long effort to bring to market a product line to meet consumer demand while providing jobs and job training to individuals on a path toward self-sufficiency.
While we’d love to feature the inspiring stories behind all of our Impact Partners, we hope you enjoy learning about the 12 highlighted here. We are proud to partner with them all.
Warmly,
Leeatt Rothschild
Founder & CEO
Since launch, Packed with Purpose has made an impact on
The magic is in the mix of our Impact Partners. Each gift makes a tangible impact across six different areas.
The magic is in the mix of our Impact Partners. Each gift makes a tangible impact across six different areas.
Since 2012, TWB has been helping women from the D.C area in need of a second chance on their journeys to self-sufficiency. By gaining workforce training and personal development through a comprehensive 10 week program, these women gain self-confidence and transferable work skills to lift themselves into careers within the foodservice and hospitality industry.
In 2023
Since 2012, TWB has been helping women from the D.C area in need of a second chance on their journeys to self-sufficiency. By gaining workforce training and personal development through a comprehensive 10 week program, these women gain self-confidence and transferable work skills to lift themselves into careers within the foodservice and hospitality industry.
In 2023
Bright Endeavors produces premium soy candles artfully hand poured by the young moms in their paid job training program. This social enterprise of New Moms offers women, facing barriers caused by systemic poverty, housing, job-training, and career advancement opportunities that transform lives.
In 2023
“I’m learning to grow not only as
a parent but as a working mom”
Jylisa, Team Leader
moms obtained
permanent employment
Bright Endeavors produces premium soy candles artfully hand poured by the young moms in their paid job training program. This social enterprise of New Moms offers women, facing barriers caused by systemic poverty, housing, job-training, and career advancement opportunities that transform lives.
In 2023
“I’m learning to grow not only as a parent but as a working mom”
Jylisa, Team Leader
Family patriarch Griff Graves was the first and biggest fan of his wife Karen’s secret family recipe toffee, lovingly handcrafted in Chapel Hill, NC. After his untimely passing, Griff’s Toffee was launched as a national brand to honor his memory. A true family business, son Mark and wife Christy have now taken the helm. Griff’s donates a portion of proceeds from every purchase to Dina’s Dynasty Ovarian Cancer Fund, in memory of Christy’s mom, Dina, who passed away in 2017.
donated to Dina’s Dynasty Fund since 2017
Family patriarch Griff Graves was the first and biggest fan of his wife Karen’s secret family recipe toffee, lovingly handcrafted in Chapel Hill, NC. After his untimely passing, Griff’s Toffee was launched as a national brand to honor his memory. A true family business, son Mark and wife Christy have now taken the helm. Griff’s donates a portion of proceeds from every purchase to Dina’s Dynasty Ovarian Cancer Fund, in memory of Christy’s mom, Dina, who passed away in 2017.
Lucas Farrell and Louisa Conrad started Big Picture Farm in 2010 with two goats. This small hillside goat dairy and farmstead confectionary in southern Vermont is now home to over 40 free-ranging goats. As an Animal-Welfare-Approved farm, the health and happiness of the animals is the center around which the farm and farm products revolve.
solar powered farm and recyclable packaging
“We fell in love with goats. They’re mystical, magical creatures and they become our friends, colleagues, and co-workers.“
Louisa Conrad, C0-Founder
Lucas Farrell and Louisa Conrad started Big Picture Farm in 2010 with two goats. This small hillside goat dairy and farmstead confectionary in southern Vermont is now home to over 40 free-ranging goats. As an Animal-Welfare-Approved farm, the health and happiness of the animals is the center around which the farm and farm products revolve.
solar powered farm and recyclable packaging
“We fell in love with goats. They’re mystical, magical creatures and they become our friends, colleagues, and co-workers.“
Louisa Conrad, Co-Founder
Passionate about fighting food insecurity and increasing diversity in the food industry, Denise founded Partake in 2016 when her daughter was diagnosed with multiple food allergies. A Certified B Corp, Partake partners with #HashtagLunchbag, Eat.Learn.Play. and The Birthday Party Project to provide access to food, education, and advocacy and in 2020, Denise founded Black Futures in Food & Beverage, a fellowship program that mentors HBCU students.
children affected by food allergies
(black children at a significantly higher risk)
Passionate about fighting food insecurity and increasing diversity in the food industry, Denise founded Partake in 2016 when her daughter was diagnosed with multiple food allergies. A Certified B Corp, Partake partners with #HashtagLunchbag, Eat.Learn.Play. and The Birthday Party Project to provide access to food, education, and advocacy and in 2020, Denise founded Black Futures in Food & Beverage, a fellowship program that mentors HBCU students.
children affected by food allergies
(black children at a significantly higher risk)
After a career in finance, Teresa pivoted to attend the Le Cordon Bleu Pâtisserie program in Paris. She launched Sugar Bliss in 2007, offering a variety of from scratch, high quality baked goods. As a Certified Women-Owned business, Teresa is passionate about supporting other female founders and has established a scholarship to help fund the WBE certification process, awarding 10 in 2023.
to women and minority organizations;
environmental conservation
After a career in finance, Teresa pivoted to attend the Le Cordon Bleu Pâtisserie program in Paris. She launched Sugar Bliss in 2007, offering a variety of from scratch, high quality baked goods. As a Certified Women-Owned business, Teresa is passionate about supporting other female founders and has established a scholarship to help fund the WBE certification process, awarding 10 in 2023.
In September 2023 we proudly launched PwP Treats, a delicious selection of artisanal confections in partnership with A Safe Haven Foundation (ASHF) a Chicago non-profit restoring hope and opportunity to veterans and individuals experiencing homelessness. ASHF is one of the largest homeless service providers in the midwest.
ASHF fully manages the entire post-production process, including the hand-packing, sealing, labeling, and quality control measures necessary to guarantee that the exceptional quality of each item is met.
In September 2023 we proudly launched PwP Treats, a delicious selection of artisanal confections in partnership with A Safe Haven Foundation (ASHF) a Chicago non-profit restoring hope and opportunity to veterans and individuals experiencing homelessness. ASHF is one of the largest homeless service providers in the midwest.
ASHF fully manages the entire post-production process, including the hand-packing, sealing, labeling, and quality control measures necessary to guarantee that the exceptional quality of each item is met.
hours of employment to ASHF residents in 2023
“Where these individuals were yesterday is not where they have to be tomorrow. Partnerships like Packed with Purpose help them continue on their path forward.“
Marshall Galbreath, Executive Chef & Food Service Director, ASHF
(former Army Veteran and one-time resident of ASHF)
“Where these individuals were yesterday is not where they have to be tomorrow. Partnerships like Packed with Purpose help them continue on their path forward.“
Marshall Galbreath, Executive Chef & Food Service Director, ASHF
(former Army Veteran and one-time resident of ASHF)
In 1961 Lambs Farm opened as a small pet shop. It was like any other small business, except the 12 employees had developmental disabilities. Today, Lambs Farm sits on a 70 acre campus and serves almost 250 participants. They provide vocational, residential and recreational programs and the opportunity for participants to create lives that are self-sufficient and fulfilling.
In 2023
“Thank you, Packed with Purpose, for helping us continue to grow!”
program participants
In 1961 Lambs Farm opened as a small pet shop. It was like any other small business, except the 12 employees had developmental disabilities. Today, Lambs Farm sits on a 70 acre campus and serves almost 250 participants. They provide vocational, residential and recreational programs and the opportunity for participants to create lives that are self-sufficient and fulfilling.
In 2023
“Thank you, Packed with Purpose, for helping us continue to grow!”
Inspired by the pastries they enjoyed growing up in Mexico, Ricardo Cervantes and Alfredo Livas founded La Monarca Bakery after completing their MBA studies at Stanford. Wanting their business to serve as a bridge between two cultures, La Monarca donates 1% of proceeds to ECOLIFE conservation, to protect and preserve the Monarch butterfly. In Michoacan, Mexico, local communities that live near the Monarch butterfly forest cut down trees for cooking and heating, contributing to two problems: deforestation and indoor smoke pollution. To solve this, ECOLIFE builds energy-efficient Patsari stoves.
Inspired by the pastries they enjoyed growing up in Mexico, Ricardo Cervantes and Alfredo Livas founded La Monarca Bakery after completing their MBA studies at Stanford. Wanting their business to serve as a bridge between two cultures, La Monarca donates 1% of proceeds to ECOLIFE conservation, to protect and preserve the Monarch butterfly. In Michoacan, Mexico, local communities that live near the Monarch butterfly forest cut down trees for cooking and heating, contributing to two problems: deforestation and indoor smoke pollution. To solve this, ECOLIFE builds energy-efficient Patsari stoves.
At The Jonsteen Company’s founding in 1992, Jonathon Classen and Steen Christensen committed to spreading a message of respect for our environment, and a love of trees. 30 years later they continue dedicating themselves to teaching about the many benefits that trees bring to our planet, our communities, and our lives individually and collectively. Their focus is urban forestry, bringing trees to where people are, hoping to establish a life-long relationship between people and trees.
trees distributed in the US and beyond in 2023
estimated life of a Bristlecone pine tree
At The Jonsteen Company’s founding in 1992, Jonathon Classen and Steen Christensen committed to spreading a message of respect for our environment, and a love of trees. 30 years later they continue dedicating themselves to teaching about the many benefits that trees bring to our planet, our communities, and our lives individually and collectively. Their focus is urban forestry, bringing trees to where people are, hoping to establish a life-long relationship between people and trees.
Jean Thompson, Owner & CEO of Seattle Chocolate is on a mission to make the world a better place through chocolate. Jean has made it a priority to support women and girls, in business and beyond. The company donates 10% of their net profits to Girls Inc., inspiring the new generation of girls to be strong, smart, and bold. In addition to ethical and sustainable cacao sourcing, Seattle Chocolate is committed to sustainability and is officially carbon neutral.
girls 5-18 in 350 cities are served by Girls Inc
“We’re proud to be a woman-owned and women-powered business, and believe that when we all see ourselves represented, the world becomes a brighter and more imaginative place.”
Jean Thompson, Owner & CEO
Jean Thompson, Owner & CEO of Seattle Chocolate is on a mission to make the world a better place through chocolate. Jean has made it a priority to support women and girls, in business and beyond. The company donates 10% of their net profits to Girls Inc., inspiring the new generation of girls to be strong, smart, and bold. In addition to ethical and sustainable cacao sourcing, Seattle Chocolate is committed to sustainability and is officially carbon neutral.
“We’re proud to be a woman-owned and women-powered business, and believe that when we all see ourselves represented, the world becomes a brighter and more imaginative place.”
Jean Thompson, Owner & CEO
A lifetime friendship, shared values, and a love of coffee and tea served as the foundation for Rod Johnson and Pernell Cezar to co-found BLK & Bold in 2018. The company started out selling bags of home-grown beans to independent coffee shops in Des Moines before becoming the country’s first Black-owned, nationally distributed coffee brand and a Certified B Corp. Pernell & Rod believe that if children are the future, then they should be equipped with resources to manifest their potential.
“We built BLK & Bold to be a pathway for coffee and tea lovers to support initiatives for youth in need… making the reinvestment into disenfranchised communities as seamless as possible.“
Rod Johnson, Co-Founder
profits donated to support America’s youth in need
A lifetime friendship, shared values, and a love of coffee and tea served as the foundation for Rod Johnson and Pernell Cezar to co-found BLK & Bold in 2018. The company started out selling bags of home-grown beans to independent coffee shops in Des Moines before becoming the country’s first Black-owned, nationally distributed coffee brand and a Certified B Corp. Pernell & Rod believe that if children are the future, then they should be equipped with resources to manifest their potential.
“We built BLK & Bold to be a pathway for coffee and tea lovers to support initiatives for youth in need… making the reinvestment into disenfranchised communities as seamless as possible.“
Rod Johnson, Co-Founder
In February, 2023, after a two-year, vigorous vetting process Packed with Purpose was officially certified as a B Corporation™
What’s that?
Certified B Corporations are for-profit companies that use the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability.
We’re proud to join the community of over
B Corps in
industries and
countries around the world using business as a force for good!
In February, 2023, after a two-year, vigorous vetting process Packed with Purpose was officially certified as a B Corporation™
What’s that?
Certified B Corporations are for-profit companies that use the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability.
We’re proud to join the community of over 7,900 B Corps in 161 industries and 93 countries around the world using business as a force for good!
