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Packed with Purpose | April 2025
Packed with Purpose | April 2025
Capital One understands that the onboarding journey begins long before an executive’s first day. To keep executives engaged and excited during the transition from offer acceptance to start date, the Executive Onboarding and Integration team sought a thoughtful and impactful way to make future Capital One team members feel valued.
For many executives, months can pass between accepting an offer and starting their new role. Capital One wanted to bridge that gap with a gesture that not only kept executives engaged but also aligned with the company’s values. The solution needed to complement their existing onboarding process, while being meaningful and memorable. Additionally, they required a strategy for sending gifts on a rolling basis, accommodating varying numbers of gifts each month to meet the dynamic needs of their onboarding schedule.
Capital One teamed up with Packed with Purpose to surprise and delight executives who had recently accepted their offers. Thoughtful and unexpected, these purposeful gifts added a personal touch during the often long lead-up to their start dates. To highlight Capital One’s branding, their logo was prominently featured on the gift boxes and message cards, reinforcing the company’s identity in a meaningful way.
Executives frequently share their appreciation for the thoughtful gesture, such as one recipient who said:
Caitlin Tyndall, who leads Executive Onboarding and Integration shared:
Transform your onboarding process with unforgettable gifts.
Contact a Gift Concierge today to design the perfect solution for your team!
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